Campaign.
Pick—A—Pine
Big Pineapple campaign
I brought the Big Pineapple Campaign to life through whimsical illustrations and playful design, capturing the imagination of children at every stage. From concept to final rollout, I developed vibrant logos, posters, and engaging visuals that encouraged interaction—inviting kids to vote for their favourite pineapple character and dress them in funky outfits. I also led the strategic rollout of the campaign, ensuring every element aligned with its light-hearted spirit. Clear, engaging typesetting further enhanced readability and visual impact across all materials.
Illustration: Created charming, character-driven visuals tailored to captivate young audiences.
Campaign execution: Oversaw the campaign rollout, maintaining consistency and engagement across all touchpoints.
Typesetting: Applied playful yet clear typographic treatments to support both readability and aesthetic appeal.
Client
Student Project
Year
2016
it shouldn’t be.
I excel in promoting user-friendly experiences through captivating illustrations in campaigns. With meticulous design and thoughtful consideration, I craft solutions that seamlessly adapt to individual preferences, enhancing usability and engagement.
Illustration: Specialise in creating captivating illustrations that bring user-friendly experiences to life.
Campaign rollout: Successfully led the rollout of user-centric campaigns, ensuring alignment with strategic goals and high audience engagement.
Social media: Implement effective social media strategies to amplify campaign reach and engagement.
Audience engagement: Achieved significant audience growth and improved sales through compelling campaigns that prioritise simplicity, efficiency, and safety in every interaction.
Client
Jacques Technologies
Year
2017-2024
Film Festival
Campaign Illustration & Engagement
I created a suite of engaging print materials for a Tim Burton-themed film festival, blending playful illustration with thoughtful design to bring the cinematic theme to life. From popcorn packaging to tickets and posters, each element was crafted to enhance the audience experience while maintaining visual cohesion.
Illustration: Crafted whimsical visuals that captured the essence of Tim Burton’s distinctive style.
Campaign rollout: Delivered a cohesive set of materials, including flyers, tickets, posters, and packaging.
Poster layout & typesetting: Applied effective layout and typesetting to ensure clarity, impact, and visual balance across all print assets.
Audience engagement: Designed accessible, engaging materials that contributed to a memorable festival experience.
Thematic consistency: Maintained a unified tone and visual identity throughout all campaign elements.
Client
Student Project
Year
2016
WWF global warming.
Campaign Illustration & Engagement
I designed user-friendly, visually engaging print materials for a Tim Burton-themed film festival, creating an imaginative campaign that connected with audiences of all ages. From flyers and tickets to popcorn packaging, every element was thoughtfully illustrated and executed to reflect the quirky, cinematic theme while enhancing the audience experience.
Illustration: Developed captivating visuals that aligned with the festival’s creative direction.
Campaign rollout: Executed a cohesive suite of materials, including flyers, tickets, and packaging.
Audience engagement: Elevated the event experience through accessible, engaging print design.
Thematic consistency: Maintained a playful yet cohesive tone across all touchpoints.
Client
Student Project
Year
2016
